Bootstrapping Viral Content
and Accidental PR
March 2, 2012
March 2, 2012
A development shop?
A design studio?
A strategy consultancy?
An excuse to make stuff with my friends?
The most important thing: people want to share it.
Less about the content itself and more about the social engagement around the content.
get '/' do @mta_url = 'http://mta.info/status/serviceStatus.txt' @doc = Nokogiri::XML(open(@mta_url)) @status = @doc.xpath('//status') @train_status = @status.to_s =~ /GOOD SERVICE/ ? 'nope' : 'yup' erb :index end
ROI needs to (or should) be extremely high.
Content says something about you or your brand without overtly selling something. (Old Spice)
Alternatively, do the exact opposite. (Absolut)
Failing needs to be ok.
by Carl Lange*
*a college student in Ireland
"Do things, tell people...These are the only things you need to do to be successful. You can get away with just doing one of the two, but that's rare, and usually someone else is doing the other part for you."
Pixel Comic Sans
"A decentrailzed network that enables media to 'go viral' if ordinary people enjoy sharing it"
Minimum amount of effort. (This makes failing ok.)
Critical of your own work.
(Don't be afraid to toss out ideas that aren't working.)
Maxium amount of cultural resonance.
Target the bored at work network.
Decisions dictated by research, analytics. (+ instinct)
Many investments over a diverse portfolio.
One successful investment is all you need.
@jgv — email@example.com@okfocus — okfoc.us
Do things, tell people. http://carl.flax.ie/dothingstellpeople.html