Echo Parade was a bot that existed on the Tumblr platform. It was given 200 art-based Tumblrs to follow initially and was programmed to reblog any post it “saw” that had received over 15 notes in under 24 hours. As Echo Parade reblogged more and more posts daily, it would update its parameters so the requirements for reblogging were more rigorous. While Echo Parade was seeded with art blogs, it quickly grew to expose the culture of popular content on Tumblr – or a visual lingua franca of aesthetics on Tumblr.
Echo Parade has stopped functioning but remains online as an archive. It was created in collaboration with Brad Troemel.