Fox ADHD: Gif Maker
The creators of Fox’s new block of super-charged animation, ADHD, knew they were going to have amazing content but needed effective and smart ways to distribute it on various online platforms. I was brought on as part of a team of consultants to figure that out. Our response was The Gif Maker. It let viewers create gifs of content as they are watching ADHD content to let the viewer engage with it in a meaningful way and become a creator in their own right.
Role: Concept, Creative Strategy, UX
Launch the Gif Maker