Cutwater — Here’s To The Lazy Ones (Super Bowl 2022)

I helped some of the best ECDs in the biz pitch and win Cutwater Spirits in late 2021. The result was this parody of Apple’s 1997 spot “Here’s To The Crazy Ones” which debuted at the 2022 Super Bowl.

Role: Copywriter
ECD: Jean Zamprogno and Fernando Pellizzaro
Creative Team: Mario Morais, Guilherme Manzi
Director: Tom Kuntz
Agency: AKQA