Jonathan Vingiano

Axe: Social Effort Scale

The Social Effort Scale is a data visualization tool that will tell you if you are trying too hard on social media. It looks at hashtags, common words, clichés, frequency of posts, and begging for attention to calculate a score.

Role: Interactive Creative Director
ECD: Brandon Mugar, Ian Reichenthal
Creatives: Mike Motch, Austin Mankey
Production Company: Unit9 London

Launch Site

Case Study