Budweiser – Super Bowl 2021

Featured in The New York Times, Variety, Good Morning America, The Wall Street Journal, Adweek, amongst others, and parodied on SNL. The film was viewed over 8 million times in the first week of its launch.

Both Katie Couric and Vogue called it the best Super Bowl ad of 2021, which made my mom happy.

Awards
ANDY, Gold – Bravery
ANDY, Gold – Idea
Clio, Bronze – Branded Entertainment
D&AD, Wood Pencil – Public Affairs
D&AD, Wood Pencil – Reactive Response
One Show, Gold – PR: Current Event Response
One Show, Silver – PR: Innovation & Transformation
One Show, Bronze – Health, Wellness & Pharma

We made a Super Bowl spot to announce that Budweiser was bowing out of the Super Bowl. Instead of running a traditional ad during the game they donated all the media dollars to COVID-19 relief.

This effort helped raise awareness around COVID vaccinations on behalf of the AdCouncil and helped the good people at DAVID Miami win a whole bunch of awards.

Role: Writer
Agency: DAVID Miami
Creative Director: Jean Zamprogno
Director: Morgan Harary