350.org — Climate Name Change

Awards

Cannes Cyber Lion, Silver – Web Campaign
Clio’s, Silver – Integrated Campaign
AICP Next – Integrated Campaign
IAB MIXX, Silver – Public Service
One Show, Gold – Public Service Integrated Campaign
One Show, Bronze – Integrated Branding: 360 Campaign
One Show, Merit – Social Media & Viral Advertising
ADC, Gold – Integrated Advertising
ANDY, Richard T. O'Reilly Award
ANDY, Gold - Public Service
Webbys, Honoree – Interactive Advertising
D&AD, Nomination – Integrated Digital Campaign

In order to increase awareness of climate change and it’s link to extreme storms, we petitioned the World Meteorological Organization to change their naming system of storms from randomly selected names, such as Katrina and Sandy, to the names of actual policy makers who deny climate change and obstruct climate policy. I headed up the digital component of this campaign and created the “Save a Name” feature that found which of your Facebook friends shared a name with an extreme storm.

Role: Creative Technology Director
Creative Directors: Dave Canning, Dan Triechel
ECDs: Eric Kallman, Brandon Mugar
CCO: Gerry Graf
Director: Ted Pauly
Agency: Barton F Graf