Axe — Social Effort Scale

Recognition

Fast Company
Creativity Online
Creativity Review
Business Insider
PSFK
Design Taxi
Bustle
Entrepreneur
XO Jane
Swagger New York
Daily Mail UK

Awards

Webby Honoree, Experimental & Innovation
FWA Site of the Day
FWA Mobile Site of the Day
Awwwards, Nomination

We made a data visualization tool that told you if you’re trying too hard on social media. It connected with all your social media activity and gave you a score. (In 2014!)

Role: Creative Technology Director
ECD: Brandon Mugar, Ian Reichenthal
Creatives: Mike Motch, Austin Mankey
Agency: Barton F Graf