BetMGM — It’s On

Adweek
2x One Show Shortlists

We launched the biggest campaign in BetMGM’s history by banding together all of their spokespeople for a massive multi-day shoot. We laughed, we cried, we played pickleball, and they even asked me to direct all of the social content. Next stop, EGOT.

Role: Copywriter
CD/CW: Peter Hughes
CD/AD: Geno Burmester
Art Director: Christian Chico
Director: Pete Berg & Yours Truly (social only)
Agency: 72andSunny