Google — Trending Now
When Google wanted to make their first always-on social franchise, we said, “Hey Google, you should tell stories based on search trends.” And Google said, “Good idea.”
So, Trending Now was born. We created quick hit pieces of content in reaction to Google search trends. And the internet loved them. All pieces of content blew past their engagement benchmarks and we got to talk about everything from Billie Eilish to cicadas.
We channeled our inner Billie stan.
We partnered with Billie’s team to bring real search trends about her album release to life.
Our WNBA partnership was a slam dunk.
This film played in the arena at all-star weekend…lfg!
We went in on Earth Day.
Lmk if you make compost tea!
Justice for jorts.
Yes John Cena saw and approved this, thank you for asking.
We showed up for word nerds.